4 February 2015


I was so excited about this new mascara by Benefit Cosmetics that I went out and grabbed the ELLE magasine which contained the generous freebie for £4 which is an actual bargain considering Benefit products are quite expensive. 

Firstly I actually quite like the cute rose gold and black packaging, although the full sized version is pink and rubber which I do not find attractive in any way. The cute 3g travel friendly mascara is perfect for on the go as its a good size to pop in your makeup bag without taking too much space. 

So the mascara is described as a 'super-curling & lifting mascara' therefore I was super excited to give it a try as my lashes are poker straight and I always have a hard time finding products to maintain my curl throughout the day. This is a non-waterproof mascara which I wouldn't normally purchase as they make my lashes droop like crazy because of the wet formulation, however, I did in the back of my mind have high hopes for this mascara as it is by Benefit and emphasises on the curl power.

The brush allows you to 'hook and roll' your lashes to apply the mascara evenly to every single lash evenly and sepearating them out nicely. I absolutley love this mascara so much but it is such a shame that it drooped after just one coat. The mascara made my lashes look amazing and lengthened just like how I want them to, but it just wasn't right for me because of the formulation and the fact my lashes pointed downwards instead of up. 

I use only waterproof mascaras because they hold my curl and budgeproof for my oily eyelids so I really do feel that if RollerLash mascara came out with a waterproof formula, it would definitley replace my holy grail Lancome hypnose waterproof mascara. Overall, this is a great mascara if you already have long and curly lashes, but its just not for me unfortunatley.

Have you tried this mascara?
♥ Love Ying x
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  1. Love your pictures ♥ I have always been on a fence about trying new mascaras that isn't Maybelline and I also only use waterproof mascaras cause nothing else seems to hold my short stubborn lashes haha. Since this is a new product, I assume? Don't think Benefit would come out with a waterproof version just now, but if they do in the future, I would love to try ^^ !~

  2. Hm, I'm bummed to hear it didn't work out for you. I'm in the same boat, my lashes aren't very long and they do tend to point downwards. I was hoping this would be some holy grail that would finally give long, curled lashes! I'm supposed to be getting it in my next gratis from Sephora, I'll have to try it out and see how it works for me!


  3. aw dang, this mascara worked wonders for me! hope your find a good one soon!

    Aine Oh

  4. Great review sweetie, I adore the packaging of this mascara but after all Benefit always do the best packaging :) I have been loving this mascara, it’s a shame to hear that the formula wasn’t right for you :(

    Charlee XO | CharmedCharlee

  5. This mascara is everywhere right now and so far all reviews have been good, maybe I need to invest. xx


  6. That's a shame it doesn't work too well! I'm on the lookout for a mascara that holds a curl, so I might try the Lancome one you recommend.

    Put The Radio On

  7. I like the brush of this, so I'd probably like it. Sorry this didn't work for you!

    Erin | Erin and Katherine Talk Beauty

  8. Does the brush itself actually roll?


    1. no the brush doesn't roll~ you have to manually manoeuvre the brush to grab the lashes :)
      Hope that makes things clearer for you ^^

  9. I'm so gutted this mascara didn't work for you because I think it's lovely, I really like it. Hopefully they will bring out a waterproof version!

    Jessie | Taylor Mayed

  10. I've ready so many reviews on this mascara. Literally 5 in the last hour, all these reviews are making me want it more and more.


  11. Ah that's a shame it didn't work for you as I literally can not get enough of this stuff. I can wait till it comes out full size. Katie x


  12. I agree from what I've seen the packaging looks a lot nicer on this smaller sized version than the full sized. It's such a shame that it made your lashes droop a little. I really want to try this mascara, but I always prefer mascaras that add volume rather than length, so will have to see. Lovely review xx

    Danielle || Miss Sunshine & Sparkle

  13. It's a shame the curl didn't hold for you with this - at least you got to try the sample before wasting £20 though! xx

    Magpie Jasmine

  14. Oh what a shame it didn't work for you! I absolutely love it, and it's the only mascara that actually works with my poker straight lashes xx

    Gemma | missmakeupmagpie.com

  15. very nice post !


  16. I know what you mean about it dropping, at first I was really impressed with how beautifully it lengthened but a few hours later they had dropped :( I'm SURE this with 'they're real' as the second coat would be like the perfect match or another waterproof voluminous mascara!
    Iqra |The Blushing Giraffe x

  17. I really want to try this as well but it's not available in Canada yet :'(


  18. I finally got my hands on this yday and used it for the first time today! Such a shame it didn't work out for you I will defo keep an eye and see if my lashes drop through out the day x



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